Link Building Using Guest Posts and Directories. Link building can be an extremely effective and useful method of increasing SEO, yet can be tricky to execute manually. Guest posting is one of the best methods to build links, as it allows you to reach out to a larger audience and get valuable backlinks.
1. Reach out to industry influencers
Guest blogging is a great way to reach new audiences and build relationships. To maximize the process and maximize results, it is important to do extensive research before reaching out to influencers.
Create a list of blogs that accept guest postings in your niche and start reaching out to them! Be sure to send a personalized email with an attention-grabbing subject line; perhaps mentioning one of their blog posts as context could add another layer.
Your next tip should include including internal and external links as well as a bio box with your website address, helping with SEO and building authority. Nofollow tags prevent Google from penalizing your bio box for spammy links.
Monitor comments and social shares after your guest post is live. You can also get more opportunities by responding to reader comments. To track traffic from guest posts using OptinMonster Referrer Detection feature within Google Analytics dashboard is also available.
2. Find relevant blogs
Successful blogs and the companies behind them take an interest in what their target audience cares about. They understand that audience challenges, frustrations and needs drive traffic; additionally they know their readers don't want information delivered via blog posts - rather they want something actionable that helps solve real world issues.
So when searching for websites to pitch guest posts on, try finding ones relevant to your target audience. Tools like Ahrefs’ free backlink checker can help you find high-quality websites with relevant audiences, depending on how established your brand has become. Once found, analyze the content to determine what topics are popular on these platforms.
You can gain insights into the types of content that have been successful in the past by using tools like Oktopus and Digg. Remember that all writing must be grammatically accurate and provide value to readers. Otherwise, it is best to avoid guest posting.
Another consideration is to ensure the website on which you're writing allows you to link out to both internal and external content pieces for more in-depth reader knowledge, but only include them if contextually appropriate.
3. Offer something in return
Submitting guest posts to other websites allows you to gain exposure in front of their audiences while also receiving a backlink that points back to yours. A quality backlink https://www.guestpostboost.com/is-guest-posting-black-hat-seo from an authoritative site will increase search engine rankings and bring targeted visitors directly to your website, so be mindful when choosing websites where to submit content; low-quality ones should be avoided by using tools like Ahrefs to find them quickly.
Make sure your guest post is engaging and valuable to readers by including links or embedding videos that engage them. Your aim should be for them to share it social media or respond in comments; this will build trust between author and reader and lead to future opportunities. Include links to your contact page or any other relevant pages with more information about your company, products or services offered.
If you are unable to secure a guest post on a popular website, reach out to people you know with blogs or websites in your niche and offer something in exchange for guest blogging; such as free products or services for their backlink.
4. Reach out to blog's audience
Guest posting can be an effective way to grow your audience and expand your reach as a writer, yet before getting started it's vitally important that you research the audience of the blog where you're posting so your content resonates with readers. Be mindful of any posts which appear overly promotional as these may not resonate with readers as effectively.
Another key factor is whether or not a blog accepts do-follow or no-follow links, with do-follow links being more beneficial to SEO efforts. If unsure, Semrush tools can help provide answers.
When searching for guest blogging opportunities, be wary of spammy websites. Such websites will offer to publish your article for a fee, which violates Google's quality guidelines and could potentially harm your search engine ranking. Reputation X does not use such sites in its reputation management services and advises others not to either.
Once you have identified a blog which accepts guest posts reach out to the editor and introduce yourself as an author biographer. Be sure to include your name, email address and website URL - any headshot for use may also be needed!